A bit of background
As with similar services, since the start of the pandemic, demand for Infoline has rocketed and their effective, yet small team could feel a shift in the ‘ask’ from both the public and professionals. No longer were people approaching Mind primarily for practical information and guidance, but the need for emotional support and a listening ear were becoming a regular part of interactions.
The Infoline team wanted to learn more about four key themes…
- Infoline was designed for people aged over 18, however, changes in the organisation’s strategy had extended this reach to those under 18, was Infoline ready to meet these needs?
- An increase in the volume and complexity of calls had extended call lengths significantly, how was this impacting on team time and morale?
- Calls from professionals were increasing – individuals managing high levels of distress amongst those they’re supporting. Many were using the Mind Infoline as a source of professional advice. Whilst well supported, this wasn’t the original intention of the service so how fit for purpose was its current design to meet this need?
- Across the country there are many other phone and digital support services available. As a charity committed to the best use of funds, Mind wanted to understand where Infoline fitted in – where was the duplication and where were the gaps?
Mind asked for Capacity’s support to further explore recent service evaluation recommendations around Infoline, and how these fit with the charity’s overarching strategy. To do this, we were required to gather deeper insights around the proposed redevelopment of the service model, supporting the team to build something that meets needs and addresses existing gaps in remote support. Following this, we were asked to build a case for investment in Infoline, based on a true understanding of both public and professional experience and need.
Understanding the problem
As an organisation Capacity is all about understanding the problem, getting under the bonnet on what is working and what isn’t – doing this first and foremost from the point of view of those with lived experience. Only by starting with a strong understanding of how a problem or gap is experienced by everyday people can we look at new ways of working and build ‘a new normal’ for would-be users.
Over several months we spoke to over 350 people – those using support, Mind staff and external professionals, hearing voices from across the country and from a wider range of age and ethnic groups. Through surveys, 121 interviews and focus groups we explored the current picture of demand at a local and national level. We complemented this with a detailed market analysis of similar remote mental health support services, talking to many other mental health providers and strategic partners, checking our findings, and joining up our thinking.
Through these conversations, we found that people…
- Wanted more clarity around Infoline’s purpose: how could it support people, is it a one-off service or repeat, how does it fit into the wider support picture across national and local Mind organisations?
- Wanted different types of support, more than just information and advice. As might be expected, there were significant differences in ‘the type’ of support people wanted depending on age.
- Wanted support across a range of platforms from a range of organisations: joining together remote support services from Mind and other services was seen as an opportunity, creating a suite of tools that may or may not be delivered by Mind alone.
What’s next for Mind?
Since the completion of the project, the team at Mind have presented the findings and Capacity’s recommendations to internal stakeholders, gaining approvals, and then transferring this into a set of key actions endorsed by the Board. Based on our findings, the team decided to develop a more intentional approach to support a wider audience through the expansion of emotional support through a suite of remote tools, including phone support.
Within 3 months of the project completion the call handler team was expanded, additional skills were brought into the team and enhanced training was provided to existing handlers, starting the process of repositioning the service to include a ‘listening’ offer. This approach not only improved the external service offer but furthered the commitment of the organisation to both develop the skills of and support to their own teams.
The team at Capacity have such a similar outlook to our own, they want to listen and truly understand the challenge they’re working on, but they also want to get things done. The insights were solid and it was great to have an independent eye on the findings as well as a creative one. The recommendations have been critical in helping us build a solid business case to take the next step with Infoline.
– Steven Buckley, Development Manager, Mind
